Reinforcementproductsonline.co.uk is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Reinforcementproductsonline.co.uk will not sell, distribute or lease your personal information to any 3rd parties unless we have your permission or are required by law to do so.
Reinforcementproductsonline.co.uk may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
Please note: Personal information in varying forms is collected based on specific lawful bases for processing. User session and browsing information is collected based on legitimate interest, personal information included in a (successful, failed, processing, or cancelled) transaction is collected on a contract basis, and personal information from online social interactions is collected based on consent, as notified in the cookies notification banner. Further details as to what information is collected and how this information is used is described in detail below.
This website is owned and operated by:
Heaton Products Limited
Units 2-4 Old Barn Farm
Walton on Trent
VAT Number. 153995765
Company Registration Number. 08315319
What we collect
Through browsing the website, and the purchasing of items in this store, we may collect the following necessary information:
- Your name
- Your contact information (including physical address, email address and telephone number)
- demographic information such as preferences and interests, geographic location and preferred language
- Your device information including browsing technology, software, and IP Address
- Browsing data such as what pages you visit, which links you click on, and how long you spend on a page and the website
- Other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping (sales/returns reports)
- To monitor website performance and identify errors
- To improve our products and services
- To let you know about new products, special offers or other information which we think you may find interesting using the email address which you have provided
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
We do not share the personal information that you provide with any 3rd parties for marketing purposes. You are required to give your details such as name, address, telephone number and email address only, upon placement of an order. These are retained by us only as a record of the order placed by you and the contract of sale of goods entered into by yourselves (the customer) and ourselves (the company). This information must be retained for tax purposes and should you wish to contact us in the future regarding the order you have placed.
Your personal information is stored on our computer system securely which is protected by security firewalls, antivirus software, data encryption and is password protected, ensuring that your data can not be accessed without a secure login and password. Your information may also be stored securely in paper format at the registered business address and can only be accessed by authorised personnel.
As it is necessary to use the information that you have provided to deliver your goods. Your contact details are shared with our couriers and are used for delivery purposes only.
Should you be aware of any breach of personal data then please contact us by post or email and address all correspondence to ‘The Company Data Protection Officer’. Upon receipt of your complaint an investigation will be carried out to determine where the breach of data has occurred.
We are required by law to retain all details of a transaction for a period of 7 years following the completion of the transaction. This means that we will retain your personal information in a secure and safe way according to this data policy, for this period of time. It is not possible to request deletion of this information, held in this manner, on request, as we are legally obliged to retain it.
You are legally entitled to request details of the personal information which we hold about you, under the UK’s Data Protection Act 1998.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
While we do not collect sensitive personal data for analytics purposes, if you purchase items from our store, even in the event of an unsuccessful or refunded transaction, we must be able to collect your IP address as well as other personal information, in order for our merchant providers (PayPal, WorldPay, and SagePay) to validate the transaction.
To view the terms of service for these merchant providers, please view their policies in the following links:
SagePay – https://www.sagepay.co.uk/policies/terms-of-use
WorldPay UK – https://www.worldpay.com/uk/terms-conditions
WorldPay US https://www.worldpay.com/us/us-terms-conditions
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
To change your cookie settings in most popular browsers, take a look through this document online:
Cookies In Use On This Site And How They Benefit You
Cookies are small text files that are placed on your computer or mobile phone when you browse websites
Our cookies help us:
- Make our website work as you'd expect
- Save you having to login every time you visit the site
- Remember your settings during and between visits
- Improve the speed/security of the site
- Allow you to share pages with social networks like Facebook
- Continuously improve our website for you
- Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)
- Collect any personally identifiable information (without your express permission)
- Collect any sensitive information (without your express permission)
- Pass personally identifiable data to third parties
- Pay sales commissions
You can learn more about all the cookies we use below
More about our Cookies
Website Function Cookies
Our own cookies
- Making our shopping basket and checkout work
- Determining if you are logged in or not
- Allowing you to add comments to our site
- Remembering if we have already asked you certain questions (e.g. you declined to use our app or take our survey)
There is no way to prevent these cookies being set other than to not use our site.
Social Website Cookies
So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.
Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.
Site Improvement Cookies
We regularly test new designs or site features on our site. We do this by showing slightly different versions of our website to different people and anonymously monitoring how our site visitors respond to these different versions. Ultimately this helps us to offer you a better website.
- Anonymous Visitor Statistics Cookies
- Advertising Cookies
Cookies are widely used in online advertising. Neither us, advertisers nor our advertising partners can gain personally identifiable information from these cookies.
You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn't as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won't see adverts, just simply that they won't be tailored to you any longer.
- Remarketing Cookies (Facebook and Google Adwords)
You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so called “remarketing cookie” during your visit. We use these adverts to offer special offers etc. to encourage you to come back to our site. Don't worry we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these cookies at any time as explained above.
Turning Cookies Off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however will likely limit the functionality of our, and a large proportion of the world's, websites as cookies are a standard part of most modern websites
It may be that you concerns around cookies relate to so called "spyware". Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.
We recommend using Malwarebytes Anti-Malware to periodically check for malware on your computer.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you wish the information to be used for direct marketing purposes
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by selecting the unsubscribe link at the bottom of the email or by writing to or emailing us at email@example.com
- You may deny cookies by following the previously mentioned guides
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Heaton Products Ltd Units 2-4 Old Barn Farm Rosliston Road Walton on Trent Derbyshire DE12 8LR.
You may also request that any data we do hold on you is purged from our systems and records. This can be requested by emailing firstname.lastname@example.org. Please bear in mind that we will not purge records of a business transaction if one has taken place (such as if you have purchased items online in our store, or via other means), as we are legally required to record these contractual actions.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.